Our Inception

Deciding to leave employment within the City of London (in 2006), and with the aim of strengthening his existing sideline business, Yan was the co-founder of Arcade International Limited, where he used his sales and entrepreneurial acumen to build up a flourishing pyrotechnic business into the largest online retailer within the United Kingdom, assisted with its Page One, Position One Google Rankings.

Arcade International (over a near five year term) diversified into various successful trading divisions – Retail and Wholesale Fireworks (together with corporate displays), Gadgets and Electronics and also Wedding and Baby product retailing.

2010 saw the creation of YANELEX Ltd, which now houses Yan’s core business entities, one of which is this consultancy arm which was created to offer new, existing and struggling businesses the benefit of Yan’s wealth of industry and entrepreneurial experience.

YANELEX Ltd is the parent company to a number of divisions with a range of commercial activities, both wholesale and retail. It’s activities range from entertainment product supply, mainly in the United Kingdom and Europe, to online product distribution, consultancy services (within varied corporate sectors) to financial recruitment, education and training. His company recognises the development of industry trends, targeting investment in profitable niche business segments with the aim of achieving sustainable growth.

The company’s philosophy is to maximise shareholders’ interests and corporate value, focusing on core businesses that will ensure growth potential and profitability for the future.